For Ria Kosher’s Freeform Dress campaign, I stepped in as the founder to create content showing how the dress fits into different events and styling options within 36 alternate days.

Deliverables included talking-head videos and user-generated content that showed, in real time, the dress's functionality and styling options.

I created the campaign brief and wrote the scripts for each talking head video. I also executed the voiceover storytelling for the vlogs. Twenty days later, the campaign brought about 14k organic profile visits.

Campaign Goals

• Versatility and functionality storytelling: Style and wear the Freeform dress for 36 alternate days to different occasions to show how it fits into multiple contexts of the customer’s life.
• Increased brand awareness: Get more people to know about the Ria Kosher brand and the Freeform Dress.
• Increased audience: Build an active audience for an upcoming collection launch.

Each video highlights craftsmanship demonstrations, testimonials, close-up details of the dress, available colours, and other selling angles that remind viewers the product is available for purchase.

Watch the series here to see how it was executed.

https://youtube.com/playlist?list=PLKwovKJX9AM4&si=KArbQS6M7PnNOwM6